Marketing Specialist

Keplr Wallet is seeking a creative and results-driven Marketing Specialist to join its team. The ideal candidate will have a strong understanding of the crypto industry, including its technologies and trends.

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🧙 Familiarity with the Cosmos ecosystem and a basic understanding of Cosmos SDK would be a significant advantage. If you're ready to blend marketing savvy with meme magic, this role is for you!

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✍️ About the role:

• Content Creation: Produce engaging and informative content tailored for our target audience. Flexibility and growth is key. You will be responsible for the announcements (and of course, memes) on Twitter,  educational longform content (here is an example), improving copywriting across our products and helpdesk articles, website updates, and tutorial/explanatory videos. Work closely with our design team for contents.
• Event Coordination: Plan, coordinate, and execute marketing events and conferences to enhance brand visibility and widen our userbase
• Collaboration with Engineering and Design Team: We believe every single Keplr team member is part of the product team. Work closely with our engineering team to understand the technical aspects of our products, particularly those related to our wallet spec and Cosmos SDK. Communicate with them to make announcements for chain integrations, new feature updates, hot fixes, and events, and create Helpdesk contents.
• Feedback Collection: Gather feedback from users on Twitter to understand their needs, challenges, and feedback and organize and distill them to the product team for actionables.

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💫 Why are we hiring for this role?

• We believe building a good product has meaning when the products end up in the hands of users. We’d love to accelerate that.
• We believe marketing is a bi-directional communication method between the product and its users. This is why we’ve been handling marketing within the product team. However, as our scope of products and responsibilities increase, we need extra hands on deck so our product team can continue to excel in their roles–while keeping this same mindset.
• We believe there are insights and lessons we learn in the process of building an interchain wallet, and we’d love to help share the knowledge.
• We want to be a better partner to our peers building the interchain amplifying new launches, features, and narratives to grow the ecosystem and drive more users to our partners.
• We believe in the power of a (healthy) dopamine rush when learning something new, leveling up your understanding how things work, and finding solutions to a problem. We believe our content should guide a delightful journey of a user starting as a tiktok memecoin trader to graduating as a full-on onchain maximalist.

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💡 Qualifications:

• Excellent communcation skills and English proficiency
• Deep understanding of the web3 space
• Ability to monitor and analyze the competitive environment and strengthen our competitive edge.
• Experience with organizing crypto events, such as hackathons, workshops, conferences, etc.
• Develop audience segmentation and adjust goals and messaging accordingly.
• A great learner with curiosity of understanding the ‘how’ and the ‘why’

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🌟 Huge bonus points for:

• Experience with marketing to the Cosmos ecosystem and developers
• Basic technical proficiency in crypto for understanding the specifications of Keplr Wallet and Cosmos-SDK
• Meme mastery! 🪄